Solo Founder CoachCoaching for bootstrapped solo SaaS founders
You've built for others long enough. Let's build yours.
For B2B SaaS operators building a side project on nights and weekends who want a first paying customer without quitting the day job.
Does this sound familiar
Sound familiar?
Every month you wait is another month of nights and weekends spent on a product nobody has agreed to buy.
You're building without knowing if anyone will pay
Eleven months on the same MVP and it still does not feel ready to show anyone. Every week adds a feature. No week adds a customer.
You can onboard a thousand users, just not your first ten
You have run hundreds of discovery calls for someone else's product. When the product is yours, a lukewarm answer feels personal, so you open Figma instead of your inbox.
You ship like a team of ten when you're a team of one
You read every framework, watch every indie hacker video, and still land back at your day job on Monday with nothing shipped.
About Peter
From half-finished side project to paying customer
I spent 10+ years in B2B SaaS across Customer Success, Product Management, Solutions Engineering, and Operations, from startups to enterprise. I led a roughly $3M ARR book and shipped digital products. Every role taught me the same thing: listen to customers, build what people want, and sell without being pushy.
The most useful education came later, building my own thing from scratch. I know what the doorway between operator and founder feels like because I'm standing in it right now, using the same AI-assisted workflows I teach.
Results
The numbers behind the advice
Nothing here is theory. Each number comes from a role where customers, revenue and renewals were my job.
10+
Years in B2B SaaS
Customer Success, Product Management, Solutions Engineering and Operations, from early-stage startups to enterprise.
$3M
ARR book led
A team of three customer success managers and 40+ clients, with client health the C-suite could actually see.
$5M
Annual SaaS revenue owned
Enterprise accounts at The Washington Post's CMS startup, kept aligned through large buying centers with competing priorities.
How it works
Three steps from stuck to paid
Step 1, free
Book a free coaching call
We diagnose where you're stuck and find the one or two things that will actually move the needle. You leave with a plan for the next 7 days.
Step 2
Name your phase and match the moves
Side project, first dollar, first ten customers. We find where you actually are, cut the roadmap to one line, and hand the build work to AI tools so your hours go to customer conversations.
Step 3
Get paid and own the relationship
You put a price and a payment link live before it feels ready, then run your first customers the way you ran enterprise accounts. That is a founder, not someone working on something.
Get Unstuck: find out what phase you're in
Answer 8 quick questions and get a calm reality check on where you are right now as a solo SaaS founder, plus the one priority for your next 7 days.
Ways to work together
Pick the pace that fits the hours you actually have
One transformation, from half-finished side project to paying customer, at the level of support that matches your week.
Done with you
Solo Founder Mastermind
Pricing is shared on a call.
Biweekly group calls with all mastermind members (four to five people total, minimum three to ensure a full room even when someone can not make it). Monthly lunch-and-learn session: either a short presentation from Peter or a guest speaker.
For b2B SaaS operators who are building a side project on nights and weekends and want to get to a first paying customer without quitting their job first.
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Amazing experience
Rajon Rondo, Point Guard, Chicago BullsStop building in the dark. Book the call.
A free working session to diagnose where you're stuck. You leave with the one or two things that will actually move the needle and a plan for the next 7 days.