Solo Founder CoachFree 5-lesson email course
Land your first 5 paying customers without shipping another feature
A free 5 lesson email course for operators building a SaaS on the side. One short lesson a day, and by the end you will have a named customer, five real conversations, a price, a payment link, and the exact ask that gets your first yes.
One short email a day for five lessons. Free.
What you will learn
- Day 1
Your first 5 customers are not in your codebase
You will be able to name the exact person your first customer is and stop building for everyone.
- Day 2
The 5 messages to send before you build anything else
You will be able to send five discovery messages today that get honest answers instead of polite ones.
- Day 3
Signal or politeness: reading the replies honestly
You will be able to sort every reply into signal or politeness and find the one person worth pursuing first.
- Day 4
Put up the payment link before it feels ready
You will be able to pick a first price and put a payment link live today.
- Day 5
Your first 5 customers are onboarded, not found
You will be able to make the ask, land your first paying customer, and repeat it four more times.
Who made this
Peter Gustafson
Solo Founder Coach
I spent 10+ years in B2B SaaS across Customer Success, Product Management, Solutions Engineering, and Operations, from startups to enterprise. Along the way I led a roughly $3M ARR book as a Customer Success leader and shipped digital products, and every role taught me the same things about how businesses grow: listen to customers, build what people want, and sell without being pushy.
Where should lesson 1 go?
Enter your email and lesson 1 is on its way.
From people who took the next step
Amazing experience
Rajon Rondo, Point Guard, Chicago BullsWant to talk it through?
Pick a time and we will look at your result together. No pitch, just a conversation.